If you’re a fan of cartoonist Matthew Inman’s work — and we definitely are, especially for things like “The DOs and DO NOTs of running your first marathon” and “The terrible and wonderful reasons why I run long distances” — then you know exactly what “the Blerch” is, and what this race is all about.
And that’s beating back “the Blerch,” the little voice inside us all that begs us to stay inside, on the couch, resting and having cupcakes, when instead we know we should be outside and on our feet running. The Blerch is irresistable sometimes — actually, a lot of the time — but he can be silenced and he can be outrun, Inman adds.